- Promote your product on the Social Media platform in the event for winning the exciting prize.
- Let’s add some fun to your business promotion with our contest & sweepstakes approach
Tracking & Reporting
A sweepstakes can be used for any number of reasons: to help boost Brand awareness, to encourage completion of surveys and
questionnaires, to get consumers to register their purchases, to generate sales leads, to reward loyal customers — the list goes on
and on. Not to mention the fact that consumers love sweepstakes! Market research has shown that given otherwise identical
offers, a sweepstakes or other prize promotion will elicit a higher response rate, whether it’s the purchase of a can of soda, or
the solicitation of a donation to a charity.
For sheer numbers, sweepstakes generally pull better than contests. That’s because of the ease of entry requirements
(remember the “no consideration" element?). But maybe you want to focus your promotion on the benefits of your product
by asking your customers to take a few extra steps, such as writing an essay, submitting a photograph, or sending in a
recipe that uses your product. A contest would be a better vehicle for this, and would elicit a smaller, but more enthusiastic
response. Both contests and sweepstakes are popular prize promotion vehicles — we’ll review your marketing goals and
objectives with you to determine which is better for you in a given situation.
We frequently receive calls from companies who have decided to run their own promotions, only to find out mid-stream
that they have overlooked certain legal requirements, or that they are simply not equipped to handle the administrative
issues that are part of running a sweepstakes. Legal issues are perhaps the most important reason to use a sales promotion
agency. At Ventura, we are kept aware of the latest legal actions and government enforcement. We design promotions to not
only work within the confines of existing laws, but to give the sponsor the maximum protection. From an administrative
viewpoint, this is our business, and we have achieved efficiencies through tight procedural review. And let’s not forget the
credibility issue: the use of an independent judging organization tells the would-be participant that there will be no monkey
business when it comes to the drawing of winners, or the awarding of prizes.